Biba’s founder Belinda has a unique, holistic approach: caring for customers, the importance of inner-beauty as well as exterior beauty. Belinda approached Publiceye to create an artwork that would form the foundation for the identity for the whole salon.
The space is for wellbeing and beauty in balance with the environment and the community. The magnolia flower was chosen to reflect these key values.
Publiceye designed a handwritten logo to embody the handcrafted, personalised experience Biba offers its clients.
The end products – the mural, artwork for the salon, impactful signage, visiting cards and various other marketing items – create a unified brand for this special client.